New partnership, even more sustainable products:
naVitalo® cooperates with PURIS®
Mülheim an der Ruhr, May 08, 2023: For more than ten years, naVitalo® has been synonymous for plant-based products that meet all the principles of ecological and ethical food production – strictly controlled, sustainable and environmentally friendly. This standard is supported by a carefully selected network of partners. The cooperation with the U.S. company PURIS is new: Under the motto “Plants, People, Planet”, PURIS will also open up a high-quality product portfolio to naVitalo® customers in the future.
Founded in 1985, PURIS is the benchmark in the U.S. market for vegetable proteins based on pure, organic ingredients. In 2014, the Minnesota-based company set a new standard for nutritional value and taste in pea protein with its PURIS® pea brand. As a purely plant-based, gluten-free and vegan protein alternative, pea protein also plays an important role in the naVitalo® portfolio; it is considered an ideal alternative to animal proteins, especially in baked goods and in the production of plant-based meat substitutes.
PURIS®, being the largest U.S. producer of pea proteins, is thus an ideal partner in the naVitalo® network, whose scope of production also includes non-GMO plant-based ingredients from soy, pulse, lentils and corn.
A quote Tyler Lorenzen, PURIS® CEO – “Sustainability and innovation are the core of what we do at PURIS®. Partnering with naVitalo® whoś values align closely with ours is exciting, and our team is eager to service the European market with high quality pea ingredients.”
Sustainability is a clear basis for all PURIS® products: Only the highest-quality organic plants are processed, all nutrients such as proteins, starches, sugars and fibers are extracted, and every part of the plant is used. As a result, there is less waste and less environmental impact – and lower costs for the production of a high-quality product portfolio.”This standard corresponds one-to-one with the naVitalo® principles of ecological and ethical food production. We are pleased, to enrich our portfolio with PURIS® by further high-quality food raw materials,” says Marcel Vietz, CEO of naVitalo®.
Customers of the Mülheim-based company will have access to a wide range of products from pea proteins to pea starches, pea fibers, pea syrup and tasty pea protein crisps in future. And the applications are just as versatile: The PURIS® portfolio is ideally suited for the production of, for example, protein bars, beverages, burgers, meat substitutes, pasta, dips, baked goods and snacks.
Building on ten years of experience, naVitalo® specializes in organic quality products that meet special nutritional needs – e.g. food intolerances, allergies or the desire for a vegan and sustainable diet. The company, headquartered in Mülheim an der Ruhr, Germany, currently supplies its product range primarily to B2B partners that manufacture food products.